BLOOMSDAY SPONSORSHIP
The Lilac Bloomsday Run will celebrate its 32nd running on Sunday, May 4, 2008. Bloomsday is one of the largest and most prestigious road races in the world, with approximately 45,000 entrants each year. But beyond the impressive numbers, Bloomsday is a community event that captures the imagination of residents of the Inland Northwest each spring. Entrants from throughout the region, across the United States, and around the world travel to Spokane on the first Sunday in May for a massive celebration of health and fitness called the Lilac Bloomsday Run.
Bloomsday is organized by the Lilac Bloomsday Association, a 501(c)(3) non-profit corporation whose mission is to promote national and international sports competition and fitness education for the civic betterment, social improvement, and physical well-being of the general public. The following are Bloomsday’s sponsorship opportunities:
MAJOR SPONSORSHIP: These are Bloomsday’s core sponsors (limited to 15) whose financial support is crucial to the success of the event. Bloomsday appreciates the role of Major Sponsors in making the event possible, and encourages Sponsors to publicize their association with Bloomsday. To help make the community aware of these supporting businesses, the Lilac Bloomsday Association includes the following as part of its Major Sponsor package:
1. Announcing Sponsor in a press release and at the Bloomsday Kick-Off press conference held approximately two months before the run.
2. Including Sponsor logo on the Bloomsday entry form. Approximately 125,000 entry forms are printed and distributed in Spokane, the Pacific Northwest and across the country.
3. Including Sponsor logo on Bloomsday’s promotional poster that is distributed before the run to nearly 1,000 locations around the Inland Northwest.
4. Listing Sponsor logo on Bloomsday ads that run in print media in the Inland Northwest in the weeks leading up to the run. As an example, in 2007 full-page color ads ran on five occasions in The Inlander (45,000 copies printed each time).
5. Including Sponsor logo on Runner Instructions, which are distributed to approximately 45,000 entrants during Check-In on Bloomsday weekend.
6. Placing Sponsor’s logo on the “goodie bag” handed to each entrant at Check-In.
7. Listing Sponsor by name and logo on the Bloomsday Web site home page, www.bloomsdayrun.org, with a link to Sponsor’s Web site.
8. Displaying Sponsor’s banner at the Trade Show on Friday and Saturday prior to the run, and at the finish line on race day. Bloomsday also creates a large group banner featuring all Major Sponsors to be displayed at various activities leading up to Bloomsday. The individual banner is to be provided to Bloomsday by the Sponsor.
9. Providing Sponsor with one free team entry into the Bloomsday Corporate cup competition, if entered before deadline. The value is $300.00.
10. Providing Sponsor with Bloomsday logo slicks, upon request, for the Sponsor to use in its own advertising to promote its involvement with Bloomsday.
11. Providing Sponsor with one Trade Show booth subject to acceptance by the Sponsor no later than April 1, 2008. The value of Trade Show Booth is $750.00.
12. Listing Sponsor in the post-run thank-you ad in the Bloomsday Souvenir Results Booklet. Approximately 35,000 booklets are printed and distributed.
13. Including Sponsor logo on the results postcard, which is mailed to all finishers after the race.
MAJOR SPONSORSHIP “ADD-ON” OPPORTUNITIES: In addition to the major sponsorship package listed above, Bloomsday offers the following add-on categories:
Sponsor Name/Logo on Sleeve of Finisher’s Shirt (over 40,000)--The only sponsor logo that appears on the most treasured souvenir of Bloomsday finishers.
Title Sponsorship of Trade Show--Bloomsday hosts one of the nation’s largest expos dedicated to running, health and fitness. Fee gives Sponsor naming rights and first priority on booth space, as well as priority logo placement on goodie bags and banners at the expo.
Water-Aid Cups (approx. 500,000)--Sponsor provides cups with name/logo to be used at the five Bloomsday water aid stations. This earns Major Sponsor recognition and a high degree of probability for name/logo visibility in TV, newspaper and magazine coverage of Bloomsday.
OTHER SPONSORSHIP, ADVERTISING AND RELATED OPPORTUNITIES:
Corporate Cup Sponsor--Corporate Cup participants enjoy a special starting area and added benefits that enhance their Bloomsday experience. Along with many of the Major Sponsor benefits, Corporate Cup Sponsor receives special recognition among over 250 participating businesses (approx. 1350 entrants), including name/logo on bib numbers and singlets worn by participants, as well as on gear bags, trophies, plaques, and a banner at the Post-Race Tent Party.
Online Registration Sponsor--Exclusive designation as the “2008 Bloomsday Online Registration Sponsor” on Bloomsday’s Web site, with link to Sponsor’s Web site.
Results Sponsor (Souvenir Booklet & Online Results)--Exclusive designation as the “2008 Bloomsday Results Sponsor” on the front cover, and full-page color advertisement on the back cover, of the Souvenir Results Booklet, plus exclusive recognition as the 2008 Results Sponsor on Bloomsday’s Web site.
Fit For Bloomsday (youth running program)--Name and logo visibility on materials (charts, posters, certificates, coaches T-shirts, etc.) provided to the nearly 6,000 elementary age children who participate in this program each year. Full details on separate sheet.
Runner Bib Numbers--Name on over 40,000 numbers (not including Corporate Cup) gives Sponsor visibility before, during and after the run on this treasured keepsake.
Finish Line Tape--For men’s, women’s and wheelchair champions; name/logo will most likely appear in TV, newspaper and magazine coverage of Bloomsday.
Mile Markers--Over 40,000 runners, joggers and walkers will see Sponsor name/logo & message as they travel from start to finish. Details on size, etc. on request.
Marmot March (Kids Run)--This event is held the day before Bloomsday in Riverfront Park for kids (first grade and younger) and their parents or guardians. Sponsor exposure available on T-shirts, printed materials and banners.
Souvenir Results Booklet Ads--Purchase advertising in the Souvenir Results Booklet produced by The Inlander. 35,000 printed and distributed free of charge. Contact The Inlander for details.
Water Aid Stations (5)--Sponsor organizes distribution of water at one of five water stations along the course.
Corporate Cup Tent Party--Logo recognition at the post-race party in Riverfront Park attended by Corporate Cup, Second Seed and Perennials participants.
Second Seed Sponsor (2)--Logo on back of singlets worn by Second Seed and Perennials singlets for access to special starting areas.
Post-Race Party--This event is currently in development for Bloomsday ‘08.
Bloomsday Trade Show--Be part of one of the largest health and fitness fairs in the country.
For more information about the opportunities listed above, please contact:
Don Kardong, Race Director
1610 West Riverside Avenue
Spokane, WA 99201
(509) 838-1579, ext. 11
donkardong@bloomsdayrun.org |
